Business Development Advisor

Business Development Advisor

About Home Instead

For more than three decades, the Home Instead® network has been the world's leading provider of in-home care for older adults. Each Home Instead franchise offers an individualized approach to help keep aging adults comfortable and cared for at home. Globally, the Home Instead network supports the work of over 100,000 Care Pros and provides more than 60 million hours of care annually. Learn more at homeinstead.com.

Job Summary: (Role overview to help set expectations and drive alignment.)

The Business Development Advisor plays a strategic role in driving business growth and expanding market presence. This position focuses on building and nurturing strong relationships with healthcare providers and community partners to increase referrals and client acquisition. You will be responsible for executing targeted sales strategies, conducting in-home consultations with prospective clients, and supporting new care starts when needed.

This is a high-impact, field-based role requiring a strong blend of strategic thinking, relationship-building, and sales execution. The ideal candidate is a self-starter with consultative sales experience, a strategic mindset, and a passion for improving the lives of aging adults.

Key Responsibilities:

• Sales Strategy & Market Analysis:
  • Develop and execute targeted sales strategies to increase market share and client acquisition.
  • Analyze market trends, competitive activity, and industry developments to identify growth opportunities.
  • Achieve inquiry generation and referral targets through strategic follow-up and market analysis.
• Relationship Management & Community Outreach:
  • Build and maintain strong relationships with healthcare providers and referral sources, including hospitals, home health agencies, assisted living facilities, and physicians.
  • Represent Home Instead at industry events, health fairs, professional conferences, and community meetings.
  • Develop and execute local marketing campaigns to increase brand visibility and engagement.
• Sales Execution & Performance Tracking:
  • Conduct high-impact sales presentations and face-to-face meetings with healthcare professionals and community partners.
  • Educate referral sources on Home Instead’s value proposition and tailor solutions to client needs.
  • Maintain accurate records of sales activities, referral sources, and conversion rates in CRM software (e.g., Salesforce).
  • Track and report on key performance indicators (KPIs) and sales goals.
• Collaborative Planning & Implementation:
  • Collaborate with leadership to create and implement sales and marketing plans.
  • Partner with care coordinators and client service managers to ensure a seamless client onboarding experience.
  • Build strategic partnerships with community organizations and industry stakeholders to strengthen market presence.
• Consultative Sales & Client Support:
  • Perform consultative sales processes, including outreach, referral qualification, and conversion.
  • Provide support by conducting in-home care consultations and assisting with new care starts as needed.
  • Provide feedback on market trends and business development opportunities to internal teams.
• Compliance & Ethical Conduct:
• Ensure compliance with industry regulations and company policies.
• Align business development strategies with overall business objectives.

Qualifications & Experience: (Essential experience, education and credentials expected for the new hire to bring to this role. These could include the following examples)

• One year experience in home care, health care or senior-related industry required, an equivalent combination of education and work experience may be considered.
• Proven track record of meeting or exceeding sales targets and building professional relationships.
• Strong networking, presentation, and relationship-building skills.
• Ability to operate independently and manage a high level of field-based activity.
• Proficiency in CRM systems (e.g., Salesforce) and Microsoft Office Suite.
• Valid driver’s license and reliable transportation required.
• Excellent communication skills, both verbal and written.
• Ability to spend 95% of your time in the local community, actively building strong relationships and referral partnerships.
• Experience with the Montgomery, Alabama market.
• Experience in a quota carrying role.
• Experience in an outside field sales role.

Preferred Qualifications

• Experience in home care, hospice, senior living, or home health sales.
• B2B and B2C sales experience in healthcare or senior services.
• Knowledge of Medicare, VA, and private pay home care services.
• Existing relationships with local healthcare providers and senior living communities.
• Experience working with healthcare referral sources.
• Bilingual abilities (if applicable).
• Bachelor’s degree

Key Competencies:

• Relationship Building: Ability to engage and influence stakeholders at all levels .
• Communication: Strong written and verbal communication skills.
• Customer-Focused: Committed to providing best-in-class products and services.
• Results-Oriented: Proven ability to achieve and exceed sales targets.
• Self-Starter: Thrives in a self-directed environment and takes initiative.
• Resilience- Maintain a positive and steady presence in emotionally challenging or high-stress situations
• Innovation & Adaptability: Seeks continuous improvement and data-driven sales strategies.

Compensation & Benefits:

• Competitive salary 55K/year (salary negotiation based on experience) + Bonus Plan
• Major Medical, Dental, 401k
• PTO
• Professional development opportunities
• Company car, cell phone, monthly expense account ($500)

Your employer is Aloha Care Montgomery, Inc., d.b.a. an independently owned and operated Home Instead, Inc. franchise office. Your employer is not Home Instead, Inc. This job description does not create an employment contract, nor imply it. Employment with your employer remains at will. This job description does not list all activities, duties or responsibilities that may be required. Duties, responsibilities and activities may change, or new ones may be assigned at any time.

I have read and thoroughly understand all the duties of the position and acknowledge my employer is not Home Instead, Inc.